Cibu Haircare
Cibu is a stylist-crafted and perfected haircare brand dedicated to simplifying hair regimens. Focused on natural ingredients that cater to specific hair needs, it offers 10 distinct product lines and over 50 individual products.
After joining the Hair Cuttery Family of Brands, Cibu underwent a comprehensive rebranding initiative. Leading the process, I shaped the label and packaging aesthetics, developed a new brand identity, and significantly expanded the product portfolio. Collaborating closely with our product development team, I streamlined cross-functional processes, coordinated and art directed four photoshoots, and contributed to the eCommerce site development.
-
Art & Creative Direction / Photoshoot Direction & Coordination / Vendor Management / Asset Organization / Print Production Oversight
-
Brand Strategy Development / Brand Guidelines / Training & Process Documentation
-
Label + Packaging Design / Retail Signage / Marketing Campaigns / Event Collateral / Environmental Branding / Internal Manuals & Trainings / Swag
-
Email Marketing Campaigns / Paid & Organic Social Media / Presentation Design / E-Commerce Design
Product launches
I played a key role in supporting five product line launches with comprehensive marketing campaigns, creating visual identities aligned with market insights and trends.
This involved designing social media assets, web heroes, retail in-salon signage, email templates, and internal education materials. Collaborating closely with teams, I ensured visually engaging assets that boosted brand visibility and successfully introduced each new product line to the market.
DIGITAL CAMPAIGN / PRESENTATIONs / retail Signage
Photography by Kelly Hubert and Victor Monasterio / Photos © Hair Cuttery Family of Brands